Tournament magazine (2)

Terry Koehler is like all Genius’s. He is focused and dedicated on his task at hand. And he doesn’t even know it. Like Thomas Edison himself who would spend countless hours, days and weeks and years in his laboratory is Terry Koehler. Both men of creative Genius. Both me perplexed by a problem and finding an answer to that problem. For three decades Koehler has been focused on one problem and how to solve it. How to study Bounce in golf wedges. Then once understanding Bounce, applying the Physics of Bounce on the soul of a wedge to create the world’s greatest wedge. Here in 2024 I give you the Koehler-Edison Wedge Family. The Edison Weges website tells us “Nothing is more baffling, frustrating, and misunderstood in wedges than the concept of “bounce” and “grinds” that permeate the wedge landscape. But it really doesn’t have to be so complicated. Every EDISON 2.0 wedge is built around the patented Koehler Sole, a dual-bounce design that has been proven for over thirty years to eliminate the compromise of having different and specialized bounces and grinds in the bag. The Koehler Sole is the only design to efficiently combine a high bounce angle in the front of the sole and a low bounce angle in the back of the sole so it can handle any lie and any swing path. While other brands are starting to copy this proven design, none have the experience with it that we do, so they can’t replicate the Koehler Sole versatility. If your swing is steep or you play in soft conditions, EDISON 2.0 wedges will perform like a high-bounce wedge. If your swing is shallow or you play in firmer conditions, that same EDISON 2.0 wedge will perform like a low-bounce sole design. That might sound too good to be true based on what you might have heard about wedges, so let’s take a step back and clear up some myths about bounce and grinds.” Edison wedges provide increased forgiveness, spin and an improved ball flight. Edison even promises up to 31 more feet of distance and 18% more spin. Combine that with Edison’s Custom Fit for each golfer and a 30 day money back guarantee, you have every thing to gain, like better scores and nothing to loose, except that old worn out wedge your Grandpappy gave you.

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