A NOVEL APPROACH TO TOUR PLAYER RELATIONSHIPS For the record, the company doesn’t throw money at Tour pros to wear the shoes. Today, TRUE ambassadors who have the footwear on in tournaments include Chris Kirk, Joel Dahmen, Mark Hubbard, Oliver Wilson, Ryan Brehm, Dylan Wu, and Christina Kim. Many of them have personally invested money into TRUE and are part owners – also providing valuable feedback. The company also gets feedback from loyal customers both online and through tournaments it’s begun hosting. “It’s an awesome chance for us to engage with customers who we’ve never met from around the country,” says Jason. “We get some of our social media influencers out there and people from “Hopefully, we’ve answered some of those problems with innovative solutions. People wanted a shoe they could wear all day every day, no matter where they were, so we gave the new OG Cush maximum cushioning and an aesthetic where they don’t have to take the shoe off. We gave it that tread that works just as well on and off the course, even on trails, because our clientele is outdoorsy and loves to hike. People wanted an OG that made their feet feel more refreshed and cushioned throughout the day when they were among concrete. So, we added just the right amount of EVA midsole to give you more comfort without distracting and from that barefoot and minimalist feel. Customers should see our newest shoes and say, “This is the answer to one of my pain points, or small frustrations, I had with my favorite shoe and it’s a much better experience now.” our brand. And it’s a blast. We read every review from our online customers, and our sales force talks to our retailers about what’s working, what’s not, fits, styles, materials and waterproofing techniques. When we put out a shoe, we’re expecting it to get a 4.5 or better average customer rating because we’ve listened for a decade now. That’s definitely not commonplace in the industry.” When consumers wear newer iterations of TRUE’s footwear designs, Moore wants them to feel like he and his colleagues listened to customer, Tour player, and avid fan feedback and incorporated all the best ideas and desires into these latest designs. “These past seven years, especially, we’ve made it a real point to listen to our customers’ feedback,” Moore says.
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